Over the past two years, artificial intelligence has moved from an emerging technology to one of the defining strategic conversations shaping the future of fashion. What began as experimentation has evolved into serious discussion across boardrooms, design studios, sourcing offices and distribution centres, as businesses explore how AI may influence creativity, product development, merchandising, marketing, forecasting, customer experience and operational performance.

The purpose of this report is to provide fashion leaders with an objective assessment of where artificial intelligence is creating measurable value today, where meaningful limitations and risks remain and what those realities mean for the future of our industry.