Premium Activewear (Coming January 2027)

Premium activewear has evolved beyond the gym, becoming a major force in modern fashion and lifestyle. Combining technical performance, considered design and premium positioning, the category continues to attract consumers looking for versatility without compromising on style or quality. TFTT20 highlights the 20 brands shaping the future of premium activewear, recognising those setting the standard for innovation, desirability and performance in an increasingly competitive market.